Sustainability Seminar Series | Remaking The Way We Make Things by William McDonough
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Abstract
The circular economy is a resourceful economic system and innovation engine, providing benefits to society in the present and the future. It moves production and use economies from "take, make, waste" to "take, make, retake, reuse, remake, restore." It is designed to endlessly recirculate clean materials, energy, water, and human ingenuity. In essence, the circular economy puts the 're' back in resources.
Cradle to Cradle DesignÔäó encourages us to step back from the routines of daily problem-solving and rethink the frame conditions which shape our designs, and this session will explore its role in a safe first, then circular economy. Drawing on ideas initially put forth in Cradle to Cradle: Remaking The Way We Make Things, which McDonough co-authored in 2002, Cradle to Cradle Design for the Circular Economy makes sure "goods" truly are good and reusable in the Regenerative Biosphere and Circular Technosphere.
McDonough will explain how applying this approach to molecules, products, buildings, landscapes, cities, eco-systems and the planet can productively transform design decisions.